3. 發展 Development（1）

3.發展Development

1984年1月24日，時任#小說蘋果董事會主席的喬布斯在股東大會召開前夕倚着麥金托什，和媒體聊天January24,1984SteveJobs,AppleChairmanoftheBoard,theeveofthegeneralmeetingofshareholdersheldisleaningagainstMacintosh,chattingwithmedia.

1984年喬布斯站在史丹福大學圖書館內，身後是他開發的麥金塔電腦SteveJobsstandsinfrontofatablefullofMacintoshcomputersatStanfordUniversity,1984

I’vegottolearntokeepmyfeelingsprivate.

Theearly80’s,81.AppleIIhasbecometheworld’smostpopularcomputerandApplehasgrowntoathreehundredmilliondollarcompany,becomingthefastestgrowingcorporationinAmericanbusinesshistory.

It’smorefuntobeapiratethantojointhenavy.

ThecurrentwaveofindustrialdesignisSony’shigh-techlook,whichisgunmetalgray,maybepaintitblack,doweirdstufftoit,It’seasytodothat.Butit’snotgreat.Whatwe’regoingtodoismaketheproductshigh-tech,andwe’regoingtopackagethemcleanlysothatyouknowthey’rehigh-tech.Wewillfittheminasmallpackage,andthenwecanmakethembeautifulandwhite,justlikeBraundoeswithitselectronics.

Sothat’sourapproach.Verysimple,andwe’rereallyshootingforMuseumofModernArtquality.Thewaywe’rerunningthecompany,theproductdesign,theadvertising,itallcomesdowntothis:Let’smakeitsimple.Reallysimple.

Simplicityistheultimatesophistication.

Time,February1982SteveJobsspeechonIBMin19831982,quotedinOdyssey:PepsitoApple,1987Aspendesignconference,1983Aspendesignconference,1983Apple’sfirstbrochure

我得學會如何控制自己的情緒。