張建星精彩語錄(英文)

Thebackgroundofglobalizationleadstoinformationglobalizationwithoutfirewall.Itbringsaboutcommonlanguageenvironmentandmergenceoftheworld.NowthesituationisthateitherIeatupyouoryoueatupme;especiallyininformation,eitheryouinfiltratemeorIinfiltrateyou,eitheryoupossessmeorIpossessyou.Areournewspapersstillauthoritative?Ittheinformationstilleffective?Bigchangeshaveoccurredinmassmediafromattractiontocontrolforce.Allofusshouldpayattentiontoglobalization.

Tokeeptheadvancednatureofnewspapers,itisimportanttokeeptheadvancednatureincontentsfirst,accuratelydescribethesocialandlivingchange,giveanalysisonthebackgroundofthechanges,highlightthedetailsofthehistoricalsignificanceofthesechanges,advocateadvancedideaoffairnessandjustice,andspeakfortheinterestsofthemajoritypeople.

Thelocalizationstrategyisthemostacceptablestartregion.Thecoverageandexpansionofregionalbrandwillbethemainarenaofwarfareonwhichweengagewithourcompetitorsinhand-to-handfight.FollowingtheenteringofforeignmassmediaafterChinahasenteredWTO,theregionalizationandlocalizationarethebasisweareon,andourfirstchoicetokeepourinnatecompetitivesuperiority.

Newshasenteredaneraofcompleteplanning,inwhichtherenewaloftheoriginalcreationandpackinghavebeencompleted.Thoughthefirst-timenewsisveryimportant,thebackground,detailsandentireprocessplanninghavenowbecomethecharacteristicsofthenews.

Wehaveexperiencedthreestagesindevelopmentfrom“mediaoperation”to“runningmedia”:thestageofracingthehorseinfieldenclosure,thestageofhardwareconstruction,andthestageofbreakthroughinbothmechanismtoterminals.

Thepresentoperationisdifferentfromthatinthepast.Itrequiresgivingplaytoimaginationandcreation.Weshouldreorganizeresourcesandachievemaximizationofprofitsthroughintegratingnewresourcesconfigurationandinterests,andseekingstrongeroperatingcapacityandmarketspace.

Adheretotherightorientation,engageourselvesinmarketcompetition,fosterarankoffirstrate,andrunabignewspaperwithcharacteristicstyle,whicharethegeneralgoaloroveralltrainofthoughts.Thegoalofthenearfutureistodrivethepageswithpictures,drivethenewswithpages,anddrivethejournalistswithnews.We(mid-levelcadres,directors,compilationcommitteemembers,editor-in-chiefanddeputyeditor-in-chiefs)haveathree-phrasegoal:commandforwardshifting,penetratingstyle,andworkinghard.

“TianjinDaily”isanewspaperofthepartyorganization.Thenewsofcurrenteventsandpoliticalsituationshouldcertainlybeputinthefirstplace.Atanytime,weshouldneverlosetheauthoritativeandcharacteristicsuperiorityinthenewsofpoliticalsituationandcurrentevents.Infacttheyarethebiggestsuperiorityandsell-pointofthisnewspaper.Ialwaysstresstheinterconnectionofexcellentpoliticalresourcesandmarketresources.HowcanweexpresstheauthoritativesuperiorityofTianjinDaily?Beginwithimportantnews.

Ouropinionsshouldgiveexpressionofourattitudeandvoice.TheycannotgobeyondthetrainofthoughtsofthemunicipalCPCcommittee.Itisimpossibletoseekforanothertrainofthoughts.However,themethodofwriting,linguisticcontext,andformcanbecreated.

Wemustputfocusonfiguresandintensifythem.Thewholenewspapershouldhaveitsownattitude,voiceandexpression.Asidefromformandpagestyle,focusshouldbegiventofigures,,thefateandinnervoiceofthefigures,andtheexpressionformedbythedevelopmentoffigures.

Themaximumsuperiorityoftheplanemediaisthedeepreadingofnews.Thenewshasenteredtheeraofdeepreading.Thatis,inprovidingnews,weshouldalsoprovideimportantbackground,detailsandanalysisofthenews,thevoiceofauthorities,andthepositionofthisnewspaper.Thisisoneaspectinwhichourplanemediacarriesoutcompetitionwiththeelectronicmedia.

“MorningPost”mustkeepthepurityofinformation,andputspecialstressonnewsqualityandusability.Weshouldbuildupthebrightcharacteristicsofthe“MorningPost”.Thedigitalizederadiffersfromindustrialcivilizationandagriculturalcivilizationinscaleandpublicityofindividualcharacters,andthelatter(publicityofindividualcharacters)isthebrightestfeatureofthisdigitalizedera.Thischangeleadstothechangesnotonlyinlifestructureandvaluesystem,butalsoinphilosophicthinking.

Foranewspaperandanenterprise,itisalsothecontestofcharacters.Astyle,ateam,asocialmoralpresentedbythenewspaper,andaculturalattainmenttokeeparecomprehensivelycalledcharacters,whichcanbebriefedasthehealthyatmosphere.Weshouldletpeoplefeelthatitisanewspaperfullofhealthyatmosphereanditisateamfullofmoralspirits.

Thebasicinterestsofthe“threerepresentatives”arethemassesofpeoples,asviewedonthestandpointofthecommonpeople.Thisisaseriousproblem.Thesupervisionofsocialopinionsmustbesquareandfair.Ithasnothingtodowithadvertisementandrelationship.Weshouldstandonthepositionofthecommonpeopleandputstrictsupervisionoverthethingsunfair.“Giveoutaloudroar,seeinginjusticeontheroad”.Besuretohandletheprincipleoffairnessandjustice,andrepresenttheinterestsofcommonpeopleandcitizens.Thesupervisorsofsocialopinionsmustbeofhighlevel,goodquality,andstrongpoliticalsensibility.

Thesoulofvanguardisindividualization.Whatisindividualization?Itisstyle.Whatisstyle?Styleisunchangeableeverfromthefirsteditionandfromthefirstpage.Thevitalityofindividualcharactersandstyleliesincreationandcontinuouschanging.Torunarealvanguardnewspaper,weshouldcontinuouslymakecreationinindividualcharacters,style,andoverallfeelingofthenewspaper.